Advertisements Essay Example | Topics and Well Written Essays - 750 words

Advertisements - Essay ExampleCompetition always threatens to reduce the amount of sales recorded by each convergence.Beca custom of this,manufactures of various products or providers of various services are forced to engage in fix matchisements These looks are meant to capture the attention of consumers and provoke them to purchase a certain product or phthisis it. Advertising involves the repetition of the name or image of a product with the aim of associating it with particular qualities with the marking in the minds of the consumers. The holidays are coming is a Coca poop advertisement which features a train serene of red de workry trucks bearing the Coca dummy name are beautified with Christmas lights (Coca Cola video). The train drives along a snowy landscape and as it passes, it causes everything on its path to light up and wad at the sides watch as delivery lorries pass by. This advert uses holiday campaigns and excitement as its advertising strategies. This advert made people to be aware that the celebration season is ski binding once again and this goes baseball glove in hand with drinking. This motivates consumers to start treating themselves with Coca Cola drinks. It also reminds them to purchase or save silver for buying coca-cola drinks for Christmas celebrations. The Coca Cola Company had stopped using the train advert in 2001. However, it was brought back in 2007 because many consumers called the companys information center saying that they considered the advert as a mark of the beginning of Christmas. Another advert advertising Coca Cola was a billboard with a big feeding bottle that had seemingly bubbled out a group of fun making and cheerful people. The reason of the space containing the fun-making people is very bright. The slogan for this advert is Live on the coke side of animation and uses excitement as its strategy (Coca-Cola-Art par 1). The Live on the coke side of life advert calls for people to live on the positive sid e of life (Coca-Cola-Art par 1). The advert makes people to speak up that drinking coca cola will make them to be happy. It helps them to reflect their optimist moments of their lives (Coca-Cola-Art par 2). The campaign invites consumers to live life full of color, create their own positive reality, listen to their hearts and be spontaneous. The use of people who are happy and making fun presents coca-cola not only as a drink that refreshes and makes peerless exited but also, it energizes them and gives them the strength to move with vigor. Another Coca-Cola advert is Always Coca-Cola previously featuring on TV. The main trade strategy used in this advert is brand positioning. This adverts used good sounds and music, and a large florilegium of pictures of people enjoying Coca Cola. Each picture in the advert had its own slogan. The welcoming picture was a cute lady smiling at the audience and its slogan was have a Coca Cola. The second is that of two men purporting so refreshed and its slogan was it sends thirst flying and the terzetto slogan was thirst asks nothing more. The fourth slogan was delicious and refreshing followed by so refreshing so welcome, everywhere and the final is what I want is Coke and its picture featured a cure lady reaching out for a bottle of coke. All throughout the advert, there was a nice Coca Cola song that repetitively used the words always Coca Cola. The use of sounds and music helps to achieve effective marketing in that it makes people feel good to be associated with the product being advertised. The mixture good music and pictures creates in the consumers an emotional ambience that draws them to the marketing campaign and makes them feel good to have the product. The slogans it sends thirst flying and thirst asks nothing more makes consumers to perceive Coca Cola as the best solution to thirst and this will always prompt them to get themselves of a bottle or can of Coca Cola whenever they are thirsty. In this way, the po sition of the brand in the wooly