Aims And Objectives Essay

AimTo create a commercializeing plan to acquire new customers primarily scholarly persons and increase market share. gratify Me has a large client base but is lacking student consumers. This marketing plan will offer marketing objectives and strategies in order to increase this market share. Pamper Me is non situated on a regular walk to university so innovative and strategic recommendations will be required for successful delivery.Objectives query and analyse the current customer base to determine the student non-student ratioResearch will be carried out via interviews with current employees and questionnaires to potential customers Discover student salon-usage trends, with regards to amount of students as a percentage of the whole, and their salon preferencesOnce the questionnaires have been completed the data will be collated and analysed. This acquired primary data will declare us an insight student trends and insight into the most effective marketing scheme Research/Disco ver from students, what their wants/needs are from a salonPamper Me whitethorn not currently be meeting the needs of the desired student consumers. Collated data from primary and secondary inquiry will advise us on how to increase the number of students using this salon Define main competitors to the business and map out their market & physical positioningPrimary and indirect research will be carried out in the area surrounding Pamper Me in order to locate the competition. The marketing plan may mention to mirror competitor strategies if these seem to increasing the student percentage of consumers. Analyse current marketing strategies with a view to creating a new and improved strategyCurrent marketing strategies in place by Amara may not be sufficent or beneficial to Pamper Me. A new approach may be needed and it is vital thatall employees understand the new strategies once they are in place. To create or identify a Unique selling Point (USP) for the business based on their exp ertise and specialtiesCurrently Pamper Mes USP is that it provides private and noninvasive treatment rooms for religious women. This isnt widely know by the community so a recommendation must be suggesting in order to increase the awareness of this. Religious students may not know that there is a salon the adheres to their faithful rules. Implement a marketing strategy that can inform and attract students to the salonWe must research and analyses what inspires students to spend money on beauty treatments. As students dont have a high level of disposable income it is important to implement a marketing plan that is constructive and beneficial for students.